I suspect the other is Gamestation. It's a stretch to call these 2 companies considering they are both part of the same group and are only kept separate to fool consumers into thinking there is competition.
Actually for any sales under $.33 all the money just goes to paypal. The developers do not have to make up the missing amount so the people paying less than that aren't hurting the developer in any way but they're not helping either.
Hasn't been given the go ahead yet though, still time for Ubi to knock it on the head.
Hopefully they learn from their mistakes of last time and don't try to release it in a packed holiday schedule amidst tons of competition with next to no marketing support. My advice, make it a Wii...
Another recent goatse parody, this one came third in the Bioshock Limited Edition art design competition. Just imagining ordering your limited edition of Bioshock and getting this through the post: