The red soxs are one of the most charitable teams in the league.
http://www.jimmyfund.org/
http://www.als-ma.org/curtspitch/
And these are the prices people are willing to pay, not the prices being charged by the sox.
I think the name is a spoof from a show we have called "trading spaces", where 2 people trade rooms to redesign. I think its called "swapping rooms" in England?