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ValveTime.co.uk | Valve News, Forums, Steam
I think with the availability of steam it may seem like Valve could one day "get rid of" their publisher Vivendi, but i don't see that happening any time soon.
Question: Who markets the games Valve makes? Isn't it Vivendi?
I suppose Valve could hire a company to market their games on the Internet, TV, Radio, and now before movies.