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Shacknews said:Epic's outspoken designer Clifford Bleszinski, currently working on anticipated Xbox 360 title Gears of War, has a different opinion about the whole thing, however. "I think video game prices need to go down," he said. "Fifty dollars is far too much for an impulse buy. Sixty dollars is completely out of the question." Academy of Interactive Arts & Sciences president Joseph Olin points out that in the late 80s and early 90s, cartridge-based games were frequently priced higher than we pay for our games today. That doesn't really change CliffyB's mind.
Cliff Bleszinski said:"What other entertainment medium that's mass market is at $60 a pop?" said Cliff Bleszinski. ... So he doesn't want $60. He doesn't want $50. "I would kill to have a [top-quality] game that's jam-packed with an amazing story and amazing moments and four hours long and costs 20 bucks." He said it's possible, if only the industry cut costs by making games shorter and sweeter, but that too many gamers and publishers demand 20-hour games that are filled with the padding of having gamers repeat the same tasks again and again.