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Enemy Territory: Quake Wars producer Neil Postlethwaite has announced on the community site that the upcoming game will feature in-game advertisement. The ad revenue is to help the developers to "provide a higher level of on-going support to the Enemy Territory: Quake Wars community than would have been possible otherwise," he said.
Postlethwaite explains that the ads will be appropriate in content and placement (e.g. the side of container trucks), non-intrusive and non-interactive. The developers have absolute approval rights. "If it's not appropriate or it's distracting, it won't go in," he said. No personal data will be collected. "All they track is if an how long you look at the advertisements."