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The short documentary and his commercials:
http://www.youtube.com/watch?v=o3lCF8O2N50

Sanshiro lives as a hermit high on a mountain, devoting his life to intensive Sega Saturn training. He trains physically every day by carrying around a giant Sega Saturn on his back and punching buttons on its giant controller, as well as mentally by breaking piles of bricks with his head. He also frequently visits the city to seek out people who are not playing the Sega Saturn, and harshly teach them a lesson. Sanshiro is a serious man with a firm sense of duty, who believes that playing video games is one of the most treasured activities in life.

Sega fan or not, you will bow to him, worship his creed of intensive gaming, and admit that Segata > Chuck.

His Music Video
http://youtube.com/watch?v=joNwYPdEBTc
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