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Which would explain Doom's easy claim to the top spot this weekend. According to distributor Universal Pictures, roughly 59% of the audience said it had played the video game.
About 46%, in fact, said they turned out for the movie because of the game.
"Well, that's one way to get the young males out of the house," says Nikki Rocco, Universal's distribution chief. "Now if we can just get them some dates. Maybe people aren't dating anymore."